What Information About Me Is Collected and Stored?

We collect two types of information on this Web Site: Personal Information and Non-Personal Information.

Personal Information

"Personal Information" is information we collect on this Web Site that can be used to identify or contact you, such as your full name, street address, e-mail address, telephone number, credit card number and credit card expiration date. We will use the Personal Information that you provide to us only for the purposes described in this Privacy Policy or as otherwise disclosed at the time we request such information from you.

We collect and store Personal Information that you provide to us when using this Web Site or that you provide to our Customer Service Department when communicating offline or through e-mail. For example, when you open an account or place an order, we collect and store some or all of the Personal Information that you provide. This Personal Information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. This Personal Information also may be used to contact you about sales, special offers and new site features, unless you have opted not to receive promotional communications in connection with this Web Site.

We also may collect and store information about you that we receive from other sources, to enable us to update and correct the Personal Information contained in our database and to provide product recommendations and special offers that we think will interest you.

Non-Personal Information

"Non-Personal Information" is information we collect on this Web Site that by itself cannot be used to identify or contact you, such as demographic information and other anonymous statistical data relating to the use of this Web Site. For example, we collect and store certain Non-Personal Information automatically whenever you interact with this Web Site, including your IP address, browser information and reference site domain name. We also collect Non-Personal Information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Web Site and to provide our customers with a fulfilling shopping experience.

Also, like many Web Sites, we use "cookies", which are files stored on your computer's hard drive by your browser. Cookies help us to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Web Site without checking out. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on this Web Site.

Is Information Collected From Children?

We do not sell or ship any items ordered through this Web Site directly to anyone who we know to be under the age of 18, nor do we collect any personal information from anyone who we know to be under the age of 18. Because it is important to protect the privacy of children on the Internet, if you are under the age of 18, you should use this Web Site only with the involvement of a parent or guardian and should not submit any personal information to us.

With Whom Do You Share Information?

We do not share with others any Personal Information that you provide to us through this Web Site or through our Customer Service Department, except as described in this Privacy Policy at the time of disclosure, or in situations where you have provided consent.

We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing. We provide Personal Information to these third parties, but we authorize them to use this information only in connection with the services they perform.

We also may offer you, or we may grant business partners the right to offer you, the opportunity to purchase products and services provided by third parties, or by such business partners, such as magazine subscriptions and extended warranty plans. If you purchase any of these products or services, we, to the extent we or our business partners are making offers on behalf of third parties, will provide your Personal Information to the third parties that provide them, but we authorize these third parties to use this information only in connection with the products and services they provide.

We may release Personal Information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of the NFL or FRGNI, or any of our respective affiliates, business partners, customers or others.

We may share Non-Personal Information with our marketing partners, advertisers and others from time to time. Examples of Non-Personal Information that may be shared include the number of users who visited this Web Site during a specific time period or purchased a specific product through this Web Site. This information generally is shared in an aggregated form.

As with any business, it is possible that as our business develops, we might sell or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets. Accordingly, in the unlikely event that the NFL or FRGNI, or substantially all of our respective assets are acquired by a third party, such information may be one of the transferred assets (unless the Personal Information was collected under a previous Privacy Policy that did not permit such disclosure). Under such circumstances, the NFL or FRGNI, as the case may be, would to the extent possible require the acquiring party to follow the practices described in this Privacy Policy.

What Steps Are Taken To Keep Personal Information Secure?

We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal information that we collect. If you place an order through this Web Site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our Customer Service Department by email at [email protected] or by phone.

Although we exercise care to protect your Personal Information, we remind you that there is always some risk involved in transferring data over the Internet, particularly if you send information to us via an unsecured means, such as an email.

How Can I Access, Correct And Update Personal Information?

You can access, correct and update certain personal information that you have provided to us by logging into your account using the "My Account" link at the top of every page and then clicking on "Modify Account" within the Help Desk area of this Web Site.

There are several ways in which you can tell us whether or not you want to receive marketing information from the NFLShop.com. When you set up an account, or click on "Email Options" within the Help Desk area, or place an order, you will have an opportunity to make or change your selections in this regard. If you have signed up to receive our emails and prefer not to receive marketing information from The NFLShop.com, follow the "unsubscribe" instructions provided on any marketing e-mail you receive.

What Happens When I Link To Or From Another Web Site?

This Web Site may contain links to Web sites operated by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other Web sites. We encourage you to be aware of when you leave this Web Site and to read the privacy policies of each and every Web site that you visit.

If you have accessed this Web Site through a link from certain of our advertising or marketing partners, this Web Site may include a frame of the applicable advertising or marketing partner. Nevertheless, the information you provide to us through these framed Web pages is collected by us, and our use of this information is governed by this Privacy Policy.

What About Contests And Sweepstakes?

When we run a contest or sweepstakes relating to this Web Site, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if different than as described in this Privacy Policy.

NFLShop Mobile Alerts Privacy Policy

NFLShop Mobile Alerts Sign Up - By entering your mobile phone number you are subscribing to receive promotional text messages and alerts from NFLShop. You will receive seven (7) messages per month. Promotional text messaging shall include notifications, alerts, updates, discounts, coupons and special offers. NFLShop respects your privacy and your mobile number will be subject to its privacy policy.

You may opt-in to the program at any time by texting the keyword "NFLShop" to the FANTXT (326898).

You may cancel the program at any time by texting the keyword "STOP" to FANTXT (326898) or by contacting Customer Service by phone.

You may text the keyword "HELP" to FANTXT (326898) to receive more information regarding your subscription to NFLShop Mobile Alerts.

Message and data rates may apply. Please consult the applicable wireless service agreement for your individual pricing plan.

When cancelling by calling the number above, you will need to provide your mobile phone number in order to be removed from the program. It may take up to 10 days to process your stop request. You may receive additional text messages from NFLShop during this time.

Text messaging may not be available for all service providers or for all handsets. The carriers supported by this program are as follows: AT&T, Sprint, T-Mobile, Verizon Wireless, Alltel, U.S. Cellular, Boost and Nextel. Cellular phone carriers' instructions for text messaging may be different. Check your user's manual for phone capabilities and specific instructions. NFLShop makes no guarantee that any particular wireless service provider will participate. NFLShop, in its sole discretion, may add or delete a cellular carrier at any time, without notice.

For additional information, you may contact Customer Service by phone.

How Will I Be Informed About Changes Regarding This Privacy Policy?

If we make any material changes to this Privacy Policy, we will post a notice on this Web Site notifying users of the changes. In some cases, we also may send an email notifying users of the changes. You should check this Web Site periodically to see if any recent changes to this Privacy Policy have occurred